Emma Watson's not been off our fashion radar this month with ad campaign shots and backstage videos for Burberry coming out in drips and drabs over the past few weeks, writes ShinyStyle's Andrea Petrou.
However, this time she's back on our pages for creative and last year, is claimed to be 100% ethical with fair trade groups using organic cotton to make the clothes by hand.
Apparently the work put into the range also helps improve the lives of disadvantaged workers in Bangladesh, India and Nepal.
And we also love the logos, which include quirky phrases such as "Don't panic, I'm organic."modelling reasons. Sneak previews of her awaited ethical collection for People Tree have hit the online stands and at first look we can say these togs, modelled by Emma, are looking fashionable and comfortable.
The collection, which was announced back in September We can't wait to see the rest of the pictures but until then we want to hear from you. Is this just another celebrity designer trying to get onto the fashion bandwagon?